Client: Wieden + Kennedy
Role: Lead Lighter/Consultant
Wieden + Kennedy brought me in to help establish a look for the Dodge “Never Neutral” campaign. I developed a look for each vehicle, training in house staff in Maya and vehicle rendering techniques in the process. The creative leadership also approached me to set up a pipeline and workflow for current and future projects, to improve workflow, organization and productivity. I was also happy to consult the budding in-house team on the creative possibilities, and advantages CG offers.